Every great website starts with a clear focus, one that produces the desired end solution, and provides value to the user!
Building a website takes on many roles, from the website idea, structure and deployment to the creation of engaging and informative content that your viewers will be there to read.
Each project should consider the essential areas required by the primary search engines, but seeing as Google provides 92.63% of global search traffic as of April 2023, we will lean more towards Google for now were applicable.
Search Essentials
Here we focus on the technical requirements you should consider, identify essential elements within the spam policies and drive for aligning your website with the best practices outlined by Google with our hints & tips added.
Review your website for key best practices.
Identify technical impacts and improve your site.
Avoid methods that lead to lower search rankings.
Look at your content for spam policy violations.
Begin Search Essentials PathSEO Fundementals
The focus of our fundamentals section covers areas such as website submission to the mix of search engines, but drills into the core SEO of every website in a little more depth than many dare venture or overlook in most cases.
How search engines work, more specifically Google.
Create content for the people, not the search engines.
Consider and organise your site hierarchy.
Submit your site to the search engines.
Begin SEO Fundamentals PathCrawling & Indexing
Our focus here is to cover the essential areas like sitemap submissions and format, your robots.txt file, metadata, your internal & external links, as well as look at how you can remove certain URL’s if needed form their index.
Sitemap considerations and best practices.
Canonicalisation and how to resolve issues.
Planning your URL structures and the considerations.
Take a mobile first approach with your website.
Begin Crawling & Indexing PathRanking & Search Appearance
This focus is more about Images, favicons, local features and understanding your users page experience. We also delve into sitelinks, structured data, videos and even touch on the rewarding are that is Google Discover.
Local businesses should focus on local features.
A great page experience improves engagement.
Include structured data to provide content clarity.
Provide a site name with open graph data.
Begin Ranking & Search PathMonitoring & Debugging
Focusing on how to best monitor and identify your drops in traffic as well as use tools like Search console to aid in the identification as to the cause, but we also cover preventative methods you can adopt along with tips on how to debug your website quickly to improve its value.
Reduce website abuse through preventative methods.
Show you advanced search operators.
Debug drops in search traffic.
We take a look at bubble charts for SEO.
Begin Monitoring & Debugging PathSite Specific Guides
This focus area targets the more specific website areas best known as Ecommerce. We will also look at how to approach your website when it comes to international and working with multilingual demands from around the globe, after all, why restrict your site to just your country.
Launching a new Ecommerce website.
Designing a URL structure.
Where content can appear.
Share product data with the search engines.
Begin Site Specific Path